Project Overview
Google Chrome is web browser built by Google that has AI built in, personable, safe, and fast. Leveraging existing brand campaigns, Chrome approached Monks to develop new variations geared for direct response for consumers on Windows and iOS devices, in order for them to switch over browsers. Focusing on key features and benefits, Monks crafted high-level concepts across various sized assets and social platforms including Meta, TikTok, and Snapchat. The work below spans three different creative campaigns along with being localized into different markets around the globe.
My contributions include concepting, sourcing and creating design assets, organizing and identifying efficient design systems for asset production and localization across different markets, and collaborating with animators for pixel-perfect videos.
