Project Overview
Chromebooks are fast, secure, and affordable laptops designed for everyone. To support their product marketing team with new feature launches, Monks was tasked with creating marketing UI assets for internal teams, partners, and retailers.
Our creative approach focused on storytelling and showcasing the magic of features to highlight the power and capabilities Chromebook devices offer everyday consumers. What began as a few static and animated assets evolved into a comprehensive evergreen toolkit with over 1000 visual assets across their portfolio, accompanied by strategy, messaging, and visual guidelines for their teams. Additionally, we provided ad-hoc creative support for press launches, including presentation and graphic design.
My contributions included identifying narratives and storytelling opportunities for each feature, collaborating with UI teams to ensure product accuracy across all assets, and working with animators to deliver pixel-perfect videos.
