Project Overview
Small-business donuts are the best kind of donuts; they’re fluffy, perfectly sweet, and incredibly delicious—but have you tried a Cambodian donut?
One of Cambodia’s most famous sweets is a donut that consists of a glutinous rice flour base, a palm sugar hard-shell glaze, and an optional sesame seed topping. They taste like a mochi donut with a caramelized crunch that is oh-so-satisfying. NOM Donuts needed a brand identity to showcase its personality and tradition while educating audiences about this specialty pastry.
The end result showcases tradition, playfulness, and sweetness: a custom font created based on khmer writing, playful illustration of culture, and a simple, yet recognizable color palette inspired by the famous pink donut box.
